Last updated October 2026

Privacy policy

Who we are

Bags of London is a trading name of S2S Group Limited (company registration no. 07566315). Registered office: AMP House, 6th Floor, Dingwall Road, Croydon CR0 2LX. Business address: 6 The Parade, Croydon Road, London SE20 7AA. We are responsible for the personal information you give us through this website. Questions about your data: info@bagsoflondon.com or 0330 223 1236.

What we collect

  • Orders: your name, delivery and billing address, email, phone number and the personalisation details you enter.
  • Artwork: any logo, design or file you send us for embroidery.
  • Messages: what you send us through the contact and bulk quote forms or by email.
  • Newsletter: your email address, if you sign up.
  • Website use: anonymous information about how visitors use the site, collected through cookies.

How we use it

We use your information to make and deliver your order, contact you about it (for example to send a proof), answer your questions, and send you news if you have signed up. You can unsubscribe from emails at any time using the link in each email.

Who we share it with

We never sell your details or share them with other companies for their marketing. We only share what is needed with the services that help us run the shop: our payment provider, our website platform, and couriers such as Royal Mail and FedEx so they can deliver your order.

Payments

Card payments are handled securely by our payment provider. We do not see or store your full card details.

Cookies and analytics

Our website platform, Squarespace, uses cookies to keep your basket working and to record anonymous information about how visitors use the site. This helps us improve it. You can choose which cookies to accept in the cookie banner, and visit aboutcookies.org to learn how to block, control and delete cookies.

How long we keep it

We keep order records for as long as the law requires for tax and accounting. Embroidery files made from your artwork are kept for at least 2 years so you can reorder. Messages are kept only as long as needed to deal with your enquiry.

Your rights

You can ask for a copy of the personal information we hold about you, and ask us to correct or delete it. Contact us at info@bagsoflondon.com. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.